04.28.17 Toyota FT-4X Concept at the New York International Autoshow
This was a freaking cool one. O2 Creative Solutions, lead by creative director Alex Alexandrian and CEO Brian Hords, transformed the River Pavilion at the Javits Center into a warehouse to reveal Toyota’s 4×4 concept for the millennial “Casual Core” consumer. What is Casual Core? A shift from multi-day, extreme, high-effort excursions to brief, unplanned, casual […]