Scion is a brand with a lot of buzz, and they certainly generated plenty of it at the Los Angeles Auto Show. USA Today named their C-HR car one of three must-see cars at the show, noting “the subcompact crossover segment is hot, and [Scion] has made it clear that it won’t just put a boring entry […]
The LA Auto Show is a periodic milestone for Fiat, as they reintroduced themselves to the American market four years ago at this event. They often use the show as a change to launch a new product, and this year was no different. The floor was wowed by the reveal of the Fiat 124 Spider […]
Hyundai had a lot to cover in their press conference and UVLD was there to help them deliver their message. With the introduction of their new Genesis luxury brand on the minds of the public an their dealers, CEO of Hyundai America Dave Zuchowski discussed the positioning of this exciting extension. Sporting a brand new […]
In the summer of 2015, UVLD provided lighting design for an event hosted by Berkshire Hathaway Home Services for 3,500 real estate agents at the Mirage Hotel and Casino in Las Vegas. The event consisted of three meetings, and the final night featured a fundraiser with cast of 22 celebrity headliners: singers, dancers, aerialists, and […]
The press was treated to an early morning breakfast and exciting launch from Alfa Romeo, and UVLD was thrilled to be there to light it! Founding partner John Ingram and designer Matthew Piercy lit a tent designed as a fashion show; the press faced each other and gazed upon the new Alfa Romeo Giulia as […]
From Deere Revisited by Marian Sandberg, published in Live Design, reused with permission. Most of those who work in corporate theatre say they love what they do: designing interesting projects in a variety of locations and at a wide range of budgets. And it’s often reuniting with people—an interesting client, a long time collaborator, or […]
As the New York mayoralty transitions from the Bloomberg era to the de Blasio era, New Yorkers were asked to share their views about the city’s future in an innovative citywide effort, “Talking Transition.” UVLD designed lighting support for the tent-like complex at Hudson Square at Canal and Varick Streets in Manhattan, which served as […]
UVLD partnered with production glue to mark the 125th birthday of The Brooklyn Bridge with a dramatic Syncrolite lighting treatment during a five-day celebration of the iconic structure. “The story of The Brooklyn Bridge is inextricably linked to that of our city. It’s unique in the history of architecture, a gateway for transportation, and a […]
UVLD was thrilled to be involved as the Lighting Designers for CanonExpo 2015. This is our team’s sophomore design on this project, having lit it 2010. Expo is unique, taking over the entire North hall of the Javits center in New York, giving Canon the opportunity to present their robust line of products to their […]
UVLD was thrilled to be a part once again of IBM’s Insight, the industry leader’s premier data and analytics conference. There’s no question IBM is in the news a lot today, with their ever-expanding cloud initiatives and ground breaking work with Watson. With so much to cover, we were busy providing both lighting design and visual […]