The Toyota Prius has always been iconographic, representing the green initiative and unprecedented engineering of the world’s largest automaker. UVLD was thrilled to collaborate with O2 Creative Solutions and the George P Johnson company to handle the press reveal of the newest model, the plug-in Hybrid titled the Prius Prime. Taking place as part of […]
UVLD Partners Gregory Cohen and Cameron Yeary were invited by Live Design to speak at their New York Master Class for lighting and projection. While slated to speak about “The Corporate Challenge”, the team retitled their presentation “Selling Out: Theory and Practice.” While there were certainly plenty of jokes and the typical bickering that all but define […]
There are no small shows — only small actors. But we’re not actors. And this wasn’t a small show. We were thrilled to be part of Drury Design Dynamics‘ team on IBM InterConnect 2016, held February 21 – 25 at the MGM Grand and Mandalay Bay in Las Vegas. UVLD has been part of this team for […]
Our hometown newspaper the NY Daily Post wasted no time appointing the 2017 Ram 2500 Power Wagon as the best truck of the Chicago Auto Show, and we were thrilled to be brought on by O2 Creative Solutions to light the reveal. Lead by producer Laura Leigh, we had a lot to play with. PRG delivered […]
Acura of North America announced its lineup of new 2016 vehicles at their annual national dealer meeting. While the luxury automaker had a lot to show and a lot to be proud of, the buzz of the event was the reveal of the new Acura NSX. The NSX is a groundbreaking vehicle at the pinnacle […]
For AT&T’s Mobile & Business Solutions Leadership kickoff at the Gaylord Texan, executive producer Michael Nichols of New World Production Group brought on UVLD to join Q2Cue’s team as lighting designers. With John Ingram laying out the design, Greg Cohen and Matt Webb served as designers in the main tent, where set designer Gary Cooper transformed a […]
For Buick’s reveal of their ground breaking concept car — the Avista — producer Aquilla Productions called upon UVLD’s Cameron Yeary to deliver content on a challenging geometry: a circular cone of video above a stage set in the round. Set Designer Patrick Fahey came up with an amazing design which was treated with 6 projectors […]
Lexus has an incredible concept car to show, and they chose the Detroit autoshow to do it. It couldn’t have been better received or presented at a more appropriate venue. Taking over the real estate of the Toyota booth, the space was transformed into a theatre with outstanding media and design from O2 Creative Solutions. […]
Prestonwood Baptist Church in Plano Texas has a long history of presenting some of the most creative and cutting-edge Christmas productions in the country. Having decided to re-imagine the production and creative direction of the show this year, Prestonwood turned to long-time design collaborators UVLD to deliver an all new production and lighting design as […]
Scion is a brand with a lot of buzz, and they certainly generated plenty of it at the Los Angeles Auto Show. USA Today named their C-HR car one of three must-see cars at the show, noting “the subcompact crossover segment is hot, and [Scion] has made it clear that it won’t just put a boring entry […]