10.12.15 GMC Invites International Press to New York, inVNT Invites UVLD to Design Lighting

Such a great experience this week working with the Detroit office of inVNT on an invitation-only event revealing the latest in GMC’s signature trucks. Highlighting their worldclass automotive design and state-of-the-art engineering, GMC had their top executives speak directly to the press to showcase their products.

The event took place at Skylight Modern, and we loved working with executive producer Elizabeth Deeny and account executive Jerry Deeny. Greg Cohen was the LD, with Steve Leif serving as head electrician.

We have some pictures of course; we’re not 100% clear on what products can be shown, so we’ll stick to the enviormental stuff. The room looked very inviting, and the food looked awesome. We didn’t steal a plate or two for the guys backstage. That’s our story and we’re sticking to it.