Genesis at the New York International Autoshow

Nascent luxury brand Genesis Motors chose the 2017 New York International Auto Show as the stage for a powerful theatrical release of their fuel-cell powered concept car, the GV80. The event was produced by Eric Brinkerhoff of MBA productions and Matt Richman of Production Glue, assisted by Natalie Price. UVLD’s Paul Sharwell served as lighting designer, with Tom Blancato as production electrician.

Before the reveal, the stage appeared shallow and simple.

One of the more collaborative press events, it also served as the world premier for “Amen,” the new single from Grammy-nominated Andra Day, and centered on a carefully crafted video which, as the song built, featured various musicians in iconic New York scenes. As they came alive one by one on the big screen, the same musicians appeared in various spots in the house, leading to Ms. Day herself stepping ‘into’ the video on the first big chorus. Near the end, the LED wall lifted out of sight while she stepped down to reveal the GV80.

The show took place in a makeshift black box theatre in the Javits center lobby, creating unique lighting challenges for lighting designer Paul Sharwell and legendary production electrician Tom Blancato.

The lighting was especially tricky because of the isolation needed to light the musicians without contaminating the LED screen or reveal other performers moving into place.

“I was on edge, because I was within inches on coverage,” said Sharwell, “Lighting geeks would appreciate the use of temp-faders for pan/tilt work as well as shutter cuts.”

Post reveal the product engineers joined the talent onstage.

Paul worked closely with the creative team and relied heavily on the tight choreography of music director Printz Board and the precise timing of stage manager Jon Allen.

“The biggest challenge was that everything was worked out without the most critical elements,” said Sharwell. “The car arrived in the wee hours, and Sandra Day arrived hours before the show, so the actual live event was the first time we saw the reveal with the proper stars!”

Gear was provided by PRG and consisted of 19 Clay Paky B-Eyes, 14 PRG Best Boys, 12 VL3500 Wash and 6 Clay Paky Mythos.

UVLD Partners on this Project