This was a freaking cool one. O2 Creative Solutions, lead by creative director Alex Alexandrian and CEO Brian Hords, transformed the River Pavilion at the Javits Center into a warehouse to reveal Toyota’s 4×4 concept for the millennial “Casual Core” consumer. What is Casual Core? A shift from multi-day, extreme, high-effort excursions to brief, unplanned, casual […]
At the 2017 New York International Auto Show, Hyundai used their press event to allow their design team to highlight the design process that led to the all-new 2018 Sonata. Featuring two of their lead designers drawing and talking though the process, Hyundai provided an interactive experience for the press to experience the ideas behind the […]
John Ingram of UVLD was invited by Q2Cue to provide lighting for the general sessions and an evening banquet for the 2017 AT&T Mobility & Consumer Operations Kickoff in Dallas. The show was produced by Michael Nichols of New World Productions, and Mark Ortezo of Q2Cue was the overall technical director for all venues. In Trinity, technical direction was […]
It’s been said that you can’t go home again, but that doesn’t stop UVLD Lighting Designer David Rees from returning to his theatrical roots. On a recent break from the road, David was happy to lend his skills to Centerpoint Legacy Theatre’s production of Mary Poppins. The production was produced by Scott Van Dyke and directed […]
Cabi clothing hosted their annual Scoop event in San Diego in January. Paul Sharwell served as Lighting Designer once again this year, with Chris Nye as ME and Michelle Morin assisting. The show was produced by Mark Ledogar and Stephanie Selig of One Smooth Stone. “One of the primary challenges of this event is the large real estate involved,” Sharwell said. […]
At the 2017 Consumer Electronics Show (CES) in Las Vegas this January, Toyota unveiled its plan for self-driving cars through its new concept car, Concept-i. The ambitious design of the car is a reinvention of everything we know about performance, safety and navigation and integrates these into a space-age design. The team for this show was lead by O2 […]
O2 Creative Solutions led the production team of George P. Johnson to produce the Lexus LS launch at the North American International Auto Show in the Motor City. UVLD was thrilled to be on the team. Featuring breathtaking high-res and low-res graphics, the scenic design, created by Peter Crawford, allowed both the cars and executives to blend […]
UVLD founding partner John Ingram was invited by producer and longtime collaborator o2 Creative Solutions to light the Los Angeles Auto Show press events for FCA brands Alfa Romeo and Jeep. Unique to this year, FCA decided to execute launches for the two brands in the same space: a tent constructed at the entrance to the […]
UVLD was honored to be once again invited by George P Johnson and powerhouse O2 Creative Solutions to design the lighting for the Toyota event at the Los Angeles Autoshow, held on November 17. This year Toyota launched the C-HR, which they first displayed — in concept form — last year. The presentation was designed to […]
UVLD was invited by integrated communications agency Drury Design Dynamics to design lighting and deliver media for the IBM World of Watson conference. The conference, held in October 2016 in Las Vegas, brought together IBM partners and clients to explore how Watson can help solve the world’s biggest challenges and invited academics, architects, data scientists, developers, engineers, inventors and […]